ZenFit Wellness App

Created a holistic wellness app experience focused on daily habit loops, motivation, and retention.

Users dropped off after one week because goals felt generic and progress was difficult to understand.

• Analyzed churn behavior to identify moments where motivation declined.
• Designed personalized onboarding that maps goals to routines.
• Introduced flexible reminder patterns and progress storytelling.
• Validated new habit tracking interactions with weekly cohorts.

Wireframes focused on quick daily check-ins, adaptive goals, and achievement timelines that reward consistency.

The final interface blended calm visual tone, clear metric cards, and lightweight micro-interactions to reinforce routine-building.

• Week-4 retention improved from 24% to 43%.
• Daily check-in completion improved by 33%.
• Customer satisfaction score rose from 7.1 to 8.5.