Pulse Banking App

Redesigned a digital banking experience to improve onboarding and reduce drop-off for first-time users.

Pulse's existing app had a 47% onboarding abandonment rate. New users struggled to understand verification steps and account setup progress.

• Conducted 14 user interviews and mapped friction points in onboarding.
• Built low-fidelity flows to simplify verification into guided milestones.
• Ran usability tests with clickable prototypes in Figma.
• Refined visual hierarchy and introduced contextual helper patterns.

The wireframes focused on a guided three-step onboarding path with progress indicators, inline validation, and clear fallback actions.

The UI system used high-contrast typography, clear card groupings, and subtle motion cues to communicate state changes without adding visual noise.

• Onboarding completion improved from 53% to 81%.
• Support tickets related to account setup dropped by 38%.
• App Store UX rating improved from 3.8 to 4.4 stars.