Northstar E-commerce Site

Redesigned an e-commerce storefront with a conversion-focused product discovery and checkout flow.

The previous site had high bounce rates on mobile and weak navigation clarity for first-time shoppers.

• Audited analytics to identify key drop-off moments in browsing and checkout.
• Created responsive wireframes optimized for one-thumb mobile interactions.
• Designed product storytelling modules with trust-building details.
• Tested checkout copy and hierarchy to reduce decision fatigue.

Wireframes introduced a simpler mega-menu, card-based product browsing, and fewer checkout decision points.

The visual direction combined bold product photography, structured spacing, and focused CTAs to guide purchase intent.

• Mobile conversion improved by 34%.
• Checkout abandonment dropped by 23%.
• Average order value increased by 18% with redesigned upsell modules.