Luma Travel Platform

Designed a trip-planning platform that helps users compare itineraries, budgets, and destinations in one flow.

Luma users bounced between multiple tools while planning trips, causing planning fatigue and low completion rates.

• Mapped end-to-end trip-planning journeys for solo and group travelers.
• Prototyped a unified itinerary builder with calendar integration.
• Iterated interaction patterns based on rapid prototype testing.
• Created reusable UI blocks for recommendations and cost overviews.

Wireframes emphasized progressive disclosure so users could compare options without feeling overwhelmed.

Final screens used soft elevations, clear data grouping, and a compact interaction model tailored to planning-heavy tasks.

• Trip plan completion increased by 37%.
• Average session duration increased by 26% with stronger task continuity.
• Referral sign-ups grew by 21% due to improved sharing workflows.