Atelier Brand Refresh

Crafted a modern brand identity for a lifestyle startup to align visual language with premium positioning.

Atelier had inconsistent brand assets across touchpoints, resulting in low recall and mixed market perception.

• Ran stakeholder workshops to define brand personality and tone.
• Explored logo and type directions through iterative concept boards.
• Built a visual identity system with color, spacing, and photography style rules.
• Designed launch assets for web, social, and investor decks.

Brand exploration wireframes mapped narrative flows for homepage storytelling and product category highlights.

The final identity balanced editorial typography, restrained iconography, and clean composition for a premium yet approachable feel.

• Brand recall score improved by 31% in post-launch testing.
• Social engagement increased by 46% in the first two months.
• Investor pitch materials contributed to a successful seed extension round.